According to the results of a recent Alertsec survey of 1,200 U.S. residents, 97 percent of respondents said data breaches “unsettle” them and result in negative brand perception.

Almost a third (29 percent) of respondents said it would take them several months to begin trusting a company again following a data breach.Thirty-five percent of respondents said a data breach reflects sloppiness, 32 percent said it reflects a lack of professionalism, and 26 percent said it makes a company a target for lawsuits.

How long could your business survive a Data Breach? One week, one month or maybe a year. The best way to survive a data breach is to prevent it.

Modern electronic data storage devices are extremely resilient, and data recovery techniques and technology are highly advanced. Data are routinely recovered from media which have been burned, crushed, submerged in water, or impacted from great heights. In effect, it really is quite difficult to permanently get rid of data, but the permanent and irreversible destruction of data is a cornerstone of protecting the privacy and security of business, customer and employee records. Data destruction encompasses a wide variety of media. The choice of destruction methodology should be based on the risk posed by the sensitivity of the data being destroyed and the potential impact of unauthorized disclosure.

The ONLY way to prevent data from being recovered from your storage assets is DESTRUCTION.